EMGT 275 - New Product Development
By: Karim Bendimerad, Anand Gautam, Akankshi Rastogi
Home
Opportunity Identification
Concept Generation
Concept Evaluation
Development
Launch
Latest Trends & Research
Useful Links
California Management Review -
http://cmr.berkeley.edu/
Product Development & Management association -
http://www.pdma.org/
Journal of Product Innovation Management -
http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1540-5885