Opportunity Identification
Harvard Business Review 5 C's:
"Simply asking “what job is the customer trying to get done?” can be a powerful way to enable innovation, because it forces you to go beyond superficial demographic markers that correlate with purchase and use to zero in on frustrations and desires that motivate purchase and use." -Scott Anthony, Harvard Business Review
Circumstance - Understand what circumstances have occurred to drive new markets, shift markets away from traditional resources, and what is your customer now facing.
Context - In what scenarios or contexts is your customer operating? Proctor and Gamble Executive Karel Ronn believes "you have no conscious memory of how you do routine tasks". Meaning knowing the specific context of the problem and you will find the opportunity to solve it
Constraints - A time tested path to growth is to develop an innovative means around a barrier constraining consumption. Examples:
Compensating Behaviors - Are people band aiding a problem? Is there a patchwork put together to solve a problem? Are people using products for their unintended purpose, just because it will work?
Criteria - You have to be sure that the core competencies allow you to innovate to solve the criteria that your customers will need.
"Simply asking “what job is the customer trying to get done?” can be a powerful way to enable innovation, because it forces you to go beyond superficial demographic markers that correlate with purchase and use to zero in on frustrations and desires that motivate purchase and use." -Scott Anthony, Harvard Business Review
Circumstance - Understand what circumstances have occurred to drive new markets, shift markets away from traditional resources, and what is your customer now facing.
Context - In what scenarios or contexts is your customer operating? Proctor and Gamble Executive Karel Ronn believes "you have no conscious memory of how you do routine tasks". Meaning knowing the specific context of the problem and you will find the opportunity to solve it
Constraints - A time tested path to growth is to develop an innovative means around a barrier constraining consumption. Examples:
- Southwest innovating a cheap airline to encourage those who normally wouldn't travel
- Nintendo Wii was developed for families looking for simple entertainment
- Starbucks put stores inside Targets, Safeways, and other places of business
Compensating Behaviors - Are people band aiding a problem? Is there a patchwork put together to solve a problem? Are people using products for their unintended purpose, just because it will work?
Criteria - You have to be sure that the core competencies allow you to innovate to solve the criteria that your customers will need.